Jeans weren’t made for men. They weren’t made for women.
They were made for us.
For falling, bending, building, walking, running, staying alive.

And then — like all things that matter — they became more.

From the mines of California to the front rows of Paris, from cowboys to punks, from 1950s starlets to 2020s skaters, denim has always moved across genders, across roles, across rules. And it did so without asking permission.

The truth?
Denim is, and has always been, genderless.

We divide it today into “menswear” and “womenswear” for practical reasons: sizing, fit, rise, proportions.
But the fabric? The five pockets? The spirit?

That belongs to everyone.

A BRIEF HISTORY OF JEANS WITHOUT LABELS

• 1873: Levi Strauss & Jacob Davis patent the first riveted work pant. Made for miners. Worn by anyone who needed durability.

• 1930s: Western women wear jeans on ranches and farms — not as fashion, but as function.

• 1950s: Hollywood rebels (Marlon Brando, James Dean) turn denim into a symbol of masculinity. Simultaneously, Marilyn Monroe wears them on set, off-camera, like armor.

• 1970s–1980s: Rockstars, artists, and punks wear whatever fits — tight, baggy, men’s or women’s. Nobody asks. Nobody cares.

• Today: The line between “his” and “hers” in denim has faded. Oversized fits, cropped legs, low rises, high rises — it’s all about attitude, not anatomy.

WHY KLSH LABELS FITS — BUT NOT PEOPLE

At KLSH, we offer collections labeled Men and Women.
That’s for sizing. That’s for helping you navigate rise, hip, waist, thigh.
But we don’t care who wears what.
We care how you move in it.

We’ve seen women in baggy BENJIs.
Men in BOSTON wide  flared.
People in WYATT Workpants and MORIS tapered fits.
Because good denim isn’t about who you are.
It’s about how you live in it.

SOME THINGS DON’T NEED TO FIT A BOX

Denim is about motion. And motion is universal.

Your jeans should match your stride, your story, your body — not your gender.
So wear what fits you. Cuff what you want. Rip what you need.
And never ask “is this made for me?”

If you wear it, it is.

We label fits, not people.
Go ahead — shop what feels right.
Whether it stacks, stretches, hugs, or hangs loose — your denim is yours.

DISCOVER YOUR FIT